consenso expands its international business and takes on a project in Riyadh
consenso goes Saudi Arabia!
SACO, headquartered in Riyadh, selected consenso as its implementation partner to pave the way for its future digital transformation.
With SAP CAR as its central data hub and GK POS, SACO established a unified data foundation across all sales channels.
Following the successful remote go-live on 1 September 2020, the omnichannel solution was rolled out across the entire Kingdom by December.
Business and IT transformation for omnichannel processes
The task was clear: to support SACO in achieving a business and IT transformation that would enable the company to offer genuine omnichannel experiences to its customers, while providing data transparency for the business and a scalable solution for IT.
However, SACO wanted more than just standard retail processes such as Click & Collect or Click & Ship. The business demanded that SACO’s DNA should be reflected in every process. The goal was therefore to achieve a high degree of flexibility and transparent, traceable processes. All for the customer.
SAP CAR as the central data foundation for all sales channels
By implementing SAP CAR as a data hub for sales (DTA), pricing (OAA), availability and sourcing (OAA), alongside GK POS as an innovative omnichannel POS solution, consenso and SACO successfully achieved precisely this. The implementation of SAP CAR enables all sales channels to use the same data foundation.
Omnichannel functionalities and system integration
The key facts (among many others):
- Implementation of territory-based sourcing with customer-specific logic
- Implementation of automated promotion uploads and integration of SAP CAR OPP with SAP Retail (large-scale promotions involving up to 1,500 items per promotion)
- Integration of GK POS with an in-store Fiori app that enables customers to pay for their shopping baskets at the POS (Cash & Carry and customer order-based Click & Ship)
- Development of SACO's customer-specific returns functionality
consenso was also responsible for integrating SAP CAR with the connected systems SAP Retail, SAP Commerce and Marketing Cloud, and SAP CRM.
Successful remote go-live and nationwide rollout
The project team overcame the particular challenges posed by the COVID-19 pandemic and the resulting remote working arrangements through exceptional dedication and teamwork.
The successful go-live on 1 September was therefore also carried out entirely remotely. By December 2020, the solution had been rolled out across the entire Kingdom.
About SACO
SACO (Saudi Company for Hardware) is considered the largest provider of home improvement solutions in Saudi Arabia. Founded in 1984 with a single store, SACO now operates 34 stores across 18 cities, with retail spaces ranging from 2,350 to 24,500 square metres, including five superstores under the SACO World brand.
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Published on 28 January 2021 | Photos: Wasim Alnahlawi (stock.adobe.com), SACO (Saudi Company for Hardware), Riyadh