consenso Intelligent Promotion. Basket insights you never expected
Uncover hidden purchasing patterns – and make your promotions more successful.
consenso Intelligent Promotion uses AI-powered analytics to reveal product relationships within your master and transaction data. Discover cross-selling opportunities and gain a solid data foundation to plan promotions more effectively and improve turnover and margins.
Discover the potential within your own data.
What’s in your data?
Which products are bought together more often than expected? Which correlations remain hidden in traditional analyses? And what opportunities can be derived from this for your promotional campaigns?
Let’s find out together.
Away from gut feelings, towards data-driven decisions
Which products should be promoted together? Which combinations offer genuine cross-selling potential? And which correlations remain undiscovered amongst millions of transactions?
Traditional analyses focus primarily on individual products, turnover, margins and historical performance. Intelligent Promotion complements this view with a crucial perspective: the relationships between products in the actual shopping basket.
AI-powered pattern recognition identifies recurring product combinations. Association analysis then assesses the strength and relevance of these connections – even across product groups and in the case of non-obvious purchasing patterns.
This creates a sound, data-driven foundation for promotional and product range decisions.
SAP Technology meets AI Intelligence
As part of the SAP Business AI Platform, consenso Intelligent Promotion uses SAP BTP as its technological foundation for the integration and analysis of heterogeneous data, and presents the insights gained in an SAP Fiori-based dashboard.
In this way, complex data patterns are transformed into concrete insights for more targeted and effective promotional planning.
Experience Intelligent Promotion in action.
Ready to find out what’s in your shopping baskets?
From data silos to basketball insights
Relevant data is often scattered across different systems – from POS and e-commerce transactions, through campaign histories and prices, to stock and seasonal data.
Intelligent Promotion brings this data and a range of analytical perspectives together in a single SAP Fiori dashboard – from association and bundle analysis to promotion planning. This makes complex shopping basket analyses easily accessible and directly usable for decision-making.
One dashboard. All the insights.
One insight, multiple applications
Our Basket Insights can provide valuable insights across a wide range of business areas:
- Promotion planning: Use actual purchasing behaviour as a sound basis for decision-making when selecting products and planning promotions.
- Cross-selling: Recognise relevant product relationships and identify additional sales opportunities.
- Product availability: Use product relationships as supplementary input for planning the availability of complementary products.
- Store placement: Incorporate shopping basket relationships into strategic placement decisions and create additional opportunities for product exposure and cross-selling.
- Product range: Do not view products solely in isolation based on their own performance, but also in terms of their role within the entire shopping basket.
Designed for heterogeneous system environments
Valuable data does not have to be stored in a single system. Intelligent Promotion runs on SAP BTP and can consolidate relevant master and transaction data from SAP S/4HANA, SAP ECC and third-party systems for analysis. Automated pattern recognition and scalable association rules enable the analysis of large transaction volumes and extensive product ranges.
The result is not yet another isolated data source, but a new perspective on data that already exists within your organisation.
Launch a proof of concept using your own data
The most relevant basket insights are derived from your customers’ actual purchasing behaviour. With a proof of concept, you can test consenso Intelligent Promotion using your own master and transaction data and discover the product relationships, cross-category insights and cross-selling potential hidden within your transaction data.
Experience
- Basket insights based on your own data
- Product relationships and cross-category insights
- Cross-selling opportunities and bundle analyses
- Opportunities for promotions and other business decisions
Based on your requirements and system landscape, we will then develop a bespoke implementation strategy.